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Ambivalent patrons : the role of rumour and contemporary legends in African American consumer decisions

Turner, Patricia A.

Ambivalent patrons : the role of rumour and contemporary legends in African American consumer decisions / Patricia A. Turner - 1992. - p. 424-441

Periodical article.

In: Journal of American folklore (JAF) , 105 no. 418 (Fall 1992), p. 424-441

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